{"id":39289,"date":"2023-11-07T14:00:23","date_gmt":"2023-11-07T13:00:23","guid":{"rendered":"https:\/\/www.radiotimes.com\/?p=1911142"},"modified":"2023-11-07T15:08:44","modified_gmt":"2023-11-07T14:08:44","slug":"john-lewis-christmas-advert-2023-retailer-confirms-release-date","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/radiotimes\/rss_feed\/john-lewis-christmas-advert-2023-retailer-confirms-release-date\/","title":{"rendered":"John Lewis Christmas advert 2023: Retailer confirms release date"},"content":{"rendered":"<p class=\"rssexcerpt\"> The biggest ad of the year is just around the corner. <\/p><p class=\"rssauthor\">By Helen Daly\n                \t\t<\/p><p class=\"rssbyline\">Published: Tuesday, 07 November 2023 at 13:00 PM<\/p><hr class=\"wp-block-separator\"\/><?xml version=\"1.0\" encoding=\"UTF-8\" standalone=\"yes\"?>\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body> <p>As the nights draw in and outside gets a little bit colder, we can always rely on Christmas adverts to give us a warm, fuzzy feeling.<\/p>\n<p>While most retailers have gone live with their adverts already, the highly anticipated John Lewis Christmas advert is still to come.<\/p>\n<p>But we don\u2019t have much longer to wait, as the consumer giant has confirmed their offering will be released on 9th November.<\/p>\n<p>The store put out a tweet simply saying \u201cChristmas begins 9th November #TraditionsGrow.\u201d<\/p>\n<p>They included a teasing clip of a young boy looking at a box before asking his Gran if he could have it.<\/p>\n<p>The inside was a seed promising to sprout the \u201cperfect Christmas tree\u201d.<\/p>\n<blockquote class=\"twitter-tweet\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Christmas begins 9 November \ud83c\udf31 <a href=\"https:\/\/twitter.com\/hashtag\/TraditionsGrow?src=hash&amp;ref_src=twsrc%5Etfw\">#TraditionsGrow<\/a> <a href=\"https:\/\/t.co\/kJI6PfNTOr\">pic.twitter.com\/kJI6PfNTOr<\/a><\/p>\u2014 John Lewis &amp; Partners (@JohnLewisRetail) <a href=\"https:\/\/twitter.com\/JohnLewisRetail\/status\/1721814810579407213?ref_src=twsrc%5Etfw\">November 7, 2023<\/a><\/blockquote><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"\/>\n<p>The teasing clip came to an end while a familiar song plays in the background.<\/p>\n<p>While we\u2019ve got our closest look at the advert, we\u2019re still in the dark about the details \u2013 read on for all we know so far about the John Lewis Christmas advert for 2023.<\/p> <h2><strong>When is the John Lewis Christmas advert 2023 released?<\/strong><\/h2>\n<p>As we predicted, the <strong>John Lewis Christmas advert 2023 will be released on 9th November 2023<\/strong>.<\/p>\n<p>Last year, John Lewis released its advert on Thursday 10th November.<\/p>\n<p>Since 2014, the retail giant has put out its offering in the first or second week of November, and almost always on a Thursday.<\/p>\n<h2><strong>What is the John Lewis Christmas advert 2023 about?<\/strong><\/h2>\n<p>This year, we\u2019ve been given a teaser for the John Lewis Christmas advert 2023, which shows a young boy with a desire to grow the \u201cperfect Christmas tree\u201d.<\/p>\n<p>While the exact details are being kept under wraps, the ad looks colourful and whimsical \u2013 so we can expect something to fully warm your heart.<\/p>\n<p>Previously, <a href=\"https:\/\/www.dailymail.co.uk\/sciencetech\/article-12441863\/Could-John-Lewis-Christmas-advert-AI-predicts-years-ad-look-like-real-tear-jerker.html\" target=\"_blank\" rel=\"noopener noreferrer\">marketing agency Boutique asked ChatGPT<\/a> what it thought the advert would look like, and to be fair, the outcome wasn\u2019t bad.<\/p>\n<p>The theme of that AI-generated advert was \u201cA Timeless Gift \u2013 Celebrating the magic of giving\u201d and saw a girl discover a pocket watch which has been a gift for may throughout the ages.<\/p>\n<p><a href=\"https:\/\/www.bonusfinder.co.uk\/about-us\/blog\/john-lewis-ad-2023\" target=\"_blank\" rel=\"noopener noreferrer\">BonusFinder.co.uk used OpenAI<\/a> to predict this year\u2019s artist, suggesting that Scottish singer Lewis Capaldi would perform John Lennon\u2019s Imagine.<\/p>\n<p>What we do know is that marketing giants Saatchi &amp; Saatchi have taken over the John Lewis Partnership account and will be spearheading this year\u2019s Christmas campaign, among other crucial cornerstones for the business.<\/p>\n<p><strong>READ MORE:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.radiotimes.com\/tv\/best-christmas-adverts-2022\/\">Best Christmas adverts 2022: from John Lewis and Sainsbury\u2019s to Asda<\/a><\/li>\n<li><a href=\"https:\/\/www.radiotimes.com\/tv\/entertainment\/john-lewis-christmas-adverts-ranked-comment\/\">John Lewis Christmas adverts ranked: from Monty to Moz<\/a><\/li>\n<\/ul>\n<h2><strong>What was last year\u2019s John Lewis Christmas advert about?<\/strong><\/h2>\n<div class=\"image-handler__container image-handler__container--full\" style=\"padding-bottom: calc(100% * (991 \/ 1489));\"> <picture> <source media=\"(max-width: 320px)\" data-srcset=\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?webp=true&amp;quality=90&amp;resize=300%2C200, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?webp=true&amp;quality=45&amp;resize=600%2C399 2x, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?webp=true&amp;quality=45&amp;resize=900%2C599 3x, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?webp=true&amp;quality=45&amp;resize=1200%2C799 4x\" type=\"image\/webp\"> <source media=\"(max-width: 320px)\" data-srcset=\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?quality=90&amp;resize=300%2C200, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?quality=45&amp;resize=600%2C399 2x, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?quality=45&amp;resize=900%2C599 3x, 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type=\"image\/webp\"> <source media=\"(max-width: 375px)\" data-srcset=\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?quality=90&amp;resize=355%2C236, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?quality=45&amp;resize=710%2C473 2x, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?quality=45&amp;resize=1065%2C709 3x, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?quality=45&amp;resize=1420%2C945 4x\" type=\"image\/jpeg\"> <source media=\"(max-width: 425px)\" data-srcset=\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?webp=true&amp;quality=90&amp;resize=405%2C270, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?webp=true&amp;quality=45&amp;resize=810%2C539 2x, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?webp=true&amp;quality=45&amp;resize=1215%2C809 3x\" type=\"image\/webp\"> <source media=\"(max-width: 425px)\" data-srcset=\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?quality=90&amp;resize=405%2C270, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?quality=45&amp;resize=810%2C539 2x, 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https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?quality=45&amp;resize=1240%2C825 2x\" type=\"image\/jpeg\"> <source media=\"(min-width: 768px)\" data-srcset=\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?webp=true&amp;quality=90&amp;resize=408%2C272, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?webp=true&amp;quality=45&amp;resize=816%2C543 2x, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?webp=true&amp;quality=45&amp;resize=1224%2C815 3x\" type=\"image\/webp\"> <source media=\"(min-width: 768px)\" data-srcset=\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?quality=90&amp;resize=408%2C272, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?quality=45&amp;resize=816%2C543 2x, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?quality=45&amp;resize=1224%2C815 3x\" type=\"image\/jpeg\"> <source media=\"(min-width: 590px)\" data-srcset=\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?webp=true&amp;quality=90&amp;resize=556%2C370, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?webp=true&amp;quality=45&amp;resize=1112%2C740 2x\" type=\"image\/webp\"> <source media=\"(min-width: 590px)\" data-srcset=\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?quality=90&amp;resize=556%2C370, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?quality=45&amp;resize=1112%2C740 2x\" type=\"image\/jpeg\"> <img class=\"wp-image-1735474 align size-landscape_thumbnail image-handler__image image-handler__image--full no-wrap js-lazyload\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/john-lewis-christmas-advert-2022-1-c89a7ff-e1668083240184.jpg?quality=90&amp;resize=620%2C413\" width=\"620\" height=\"413\" alt=\"John Lewis Christmas advert 2022\" title=\"John Lewis Christmas advert 2022\"\/>\n<\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/picture>\n<\/div><div class=\"caption-hold\"><figcaption class=\"wp-caption-text\"><span class=\"caption-copy\"><i class=\"icon-arrow icon-camera-circle\"\/> John Lewis Christmas advert 2022<\/span><\/figcaption><span class=\"im-image-caption\"\/><\/div>\n<p>There was much speculation about the contents of the <a href=\"https:\/\/www.radiotimes.com\/tv\/entertainment\/john-lewis-christmas-advert-2022\/\">John Lewis Christmas advert 2022<\/a>, but no one managed to guess it in the end. The campaign last year centred around children in care, and is about how small acts of kindness can go a long way for a vulnerable child.<\/p>\n<p>In the advert, titled The Beginning, a middle-aged man is on a mission to learn how to skateboard. He spends weeks trying to get to learn the difficult skill \u2013 and suffers some bumps and scrapes along the way! It\u2019s revealed at the end of the advert what his hard work was all about. Along with his partner, he was expecting the arrival of a foster child, Ellie, who loves to skateboard.<\/p>\n<p>The retailer brought out some merchandise with a portion of the sales going to charities relating to children in care.<\/p>\n<p>The advert\u2019s song was a reimagined version of Blink-182\u2019s hit All the Small Things, performed by Mike Geier.<\/p>\n<p><strong>Visit our <\/strong><a href=\"https:\/\/www.radiotimes.com\/tv\/tv-listings\/\"><strong>TV Guide\u00a0<\/strong><\/a><strong>and\u00a0<\/strong><a href=\"https:\/\/www.radiotimes.com\/streaming-guide\/\"><strong>Streaming Guide<\/strong><\/a>\u00a0<strong>to find out what\u2019s on tonight.<\/strong><\/p>\n<div class=\"ad-slot hidden-print hidden-for-md hidden-for-lg\">\n<div class=\"ad-slot__container\"><strong>Try Radio Times magazine today and get 10 issues for only \u00a310 \u2013 <\/strong><a href=\"https:\/\/www.radiotimes.com\/magazine-subscription\/?utm_term=evergreen-article\"><strong>subscribe now<\/strong><\/a><strong>\u00a0and celebrate the 60th anniversary of Doctor Who with a special issue of Radio Times. For more from the biggest stars in TV, listen to\u00a0<\/strong><a href=\"https:\/\/www.radiotimes.com\/audio\/podcasts\/\"><strong>The Radio Times Podcast<\/strong><\/a><strong>.<\/strong><\/div>\n<\/div> <\/body><\/html>\n<hr class=\"wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p> The biggest ad of the year is just around the corner. <\/p>\n","protected":false},"author":24,"featured_media":39290,"template":"","categories":[5],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/11\/john-lewis-christmas-advert-2023-retailer-confirms-release-date.png",620,413,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/11\/john-lewis-christmas-advert-2023-retailer-confirms-release-date-150x150.png",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/11\/john-lewis-christmas-advert-2023-retailer-confirms-release-date-300x200.png",300,200,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/11\/john-lewis-christmas-advert-2023-retailer-confirms-release-date.png",620,413,false],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/11\/john-lewis-christmas-advert-2023-retailer-confirms-release-date.png",620,413,false],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/11\/john-lewis-christmas-advert-2023-retailer-confirms-release-date.png",620,413,false],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/11\/john-lewis-christmas-advert-2023-retailer-confirms-release-date.png",620,413,false]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/radiotimes\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"The biggest ad of the year is just around the corner.","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/rss_feed\/39289"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/media\/39290"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/media?parent=39289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/categories?post=39289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}