It had previously been revealed that the series would be airing its latest run in early 2024, but this is the first time that an official start date has been announced.<\/p>\n
As ever, the new season will see Lord Alan Sugar putting a new batch of business hopefuls through their paces as they aim to impress him and win the chance to become his next business partner.<\/p>\n
Meanwhile, Lord Sugar\u2019s faithful aides Baroness Karren Brady and Tim Campbell will also return to the boardroom alongside him and will provide feedback to the business magnate after observing the candidates during their various challenges.<\/p>\n
![\"Lord](\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2023\/01\/410659-34189c3.jpg?quality=90&resize=620%2C413\" "\\"the-apprentice-alan-sugar\\"\/")
\n<\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/picture>\n<\/div>As in previous seasons, the prize for the winning contestant is a \u00a3250,000 business investment from Lord Sugar, so the hopefuls will all be desperate to follow in the footsteps of last year\u2019s winner Marnie Swindells.<\/p>\n
Read more:<\/strong><\/p>\n Some details about the new season have already been revealed, including the fact that the first task will see the teams put on away days for corporate clients in the Scottish Highlands, but the BBC has not yet revealed the identities of this year\u2019s candidates.<\/p>\n The Apprentice first aired all the way back in 2005 and has become one of the most successful reality shows on TV \u2013 with Lord Sugar having fronted every season since it began.<\/p> The Apprentice 2024 is coming to BBC One and\u00a0BBC iPlayer<\/a> at\u00a09pm on Thursday 1st February.<\/strong><\/p>\n If you\u2019re looking for more to watch, check out our\u00a0TV Guide<\/a>\u00a0or\u00a0<\/strong>Streaming Guide<\/a><\/strong>,\u00a0or visit our dedicated\u00a0Entertainment<\/a>\u00a0hub.<\/strong><\/p>\n Try Radio Times magazine today and get 10 issues for only \u00a310 \u2013\u00a0subscribe now<\/a>. For more from the biggest stars in TV, listen to\u00a0The Radio Times Podcast<\/a>.<\/strong><\/p> <\/body><\/html>\n Lord Alan Sugar will be running his eye over more business hopefuls. <\/p>\n","protected":false},"author":24,"featured_media":44043,"template":"","categories":[1,5],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2024\/01\/the-apprentice-2024-start-date-confirmed-as-show-returns-for-season-18-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2024\/01\/the-apprentice-2024-start-date-confirmed-as-show-returns-for-season-18-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2024\/01\/the-apprentice-2024-start-date-confirmed-as-show-returns-for-season-18-300x200.jpg",300,200,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2024\/01\/the-apprentice-2024-start-date-confirmed-as-show-returns-for-season-18-768x512.jpg",768,512,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2024\/01\/the-apprentice-2024-start-date-confirmed-as-show-returns-for-season-18-1024x683.jpg",800,534,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2024\/01\/the-apprentice-2024-start-date-confirmed-as-show-returns-for-season-18-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2024\/01\/the-apprentice-2024-start-date-confirmed-as-show-returns-for-season-18-2048x1365.jpg",2048,1365,true]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/radiotimes\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Lord Alan Sugar will be running his eye over more business hopefuls.","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/rss_feed\/44042"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/media\/44043"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/media?parent=44042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/categories?post=44042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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