Yet just six episodes in, it feels as if What If\u2026?<\/a> is losing momentum and recent statistics suggest it might not have had a huge amount to begin with. Data measurement firm Nielsen has been monitoring television ratings in the United States for years and recently moved into the streaming space, providing helpful (albeit not watertight) insights into viewership on Netflix<\/a>, Disney Plus, Hulu and Amazon Prime Video. Their final count for the week of What If\u2026?\u2019s launch (9th-15th August) reveals the series couldn\u2019t crack the top 10 most-watched shows, despite a considerable marketing push.<\/p> For comparison, all three of the preceding Marvel TV series on Disney Plus<\/a> enjoyed strong debuts on the week of their premiere and remained in the chart for the full length of their rollout, making this a significantly weaker start. The strong performance of recent trailers for Spider-Man: No Way Home<\/a> and Hawkeye<\/a> suggest the cause can\u2019t be franchise fatigue, no matter how much Marvel\u2019s detractors might hope so. Alas, a more realistic theory is altogether more disheartening: the general public simply isn\u2019t very interested in seeing animation on television.<\/p>\n In multiplexes, family films from Disney and Pixar have basked in box office glory on numerous occasions, but on the small screen only zany comedies have proven palatable to Western adults, from ailing veterans The Simpsons and Family Guy to more recent hits like Rick and Morty<\/a> and Bojack Horseman<\/a>. There seems to be a bizarre notion in this region of the world that mature, dramatic stories cannot be told in animation, which is why anyone searching for such material is usually forced to look towards anime (a growing, yet still niche, interest on our shores).<\/p>\n The few dramatic animated series to come out of the West in recent years have been modest hits at best (in the case of Invincible<\/a> and Castlevania<\/a>) or have drifted by unnoticed at worst (see Prime Video\u2019s criminally underrated Undone). But if there\u2019s one company with the power to break this cycle, it would be Marvel Studios under the leadership of super-producer Kevin Feige who, up to now, has been gifted with a remarkable Midas touch. Yet even with that bright red banner to bolster it, Marvel\u2019s What If\u2026? has seemingly not been able to escape the unfair assumption of being childish, skippable entertainment, despite its showrunners\u2019 frequent claims to the contrary.<\/p>\n Of course, that isn\u2019t to say that there\u2019s something the show could have done differently to dodge this fate. While Hayley Atwell is an undeniably brilliant talent, the opening episode of What If\u2026? starring her much-hyped Captain Carter<\/a> proved to be rather lacklustre. The 30-minute offering is little more than a rushed retelling of 2011\u2019s Captain America: The First Avenger, a film that many Marvel fans don\u2019t have much affection for anyway (note: I love it, but I\u2019m in the minority). Had the show kicked off with its touching tribute to the late Chadwick Boseman or its gimmicky-but-fun zombie story, perhaps it might have had more luck taking root in viewers\u2019 imaginations.<\/p>\n Additionally, the show might have benefitted from making its connection with the Loki ending<\/a> more explicit. Tom Hiddleston\u2019s blockbuster series had no trouble drawing in big crowds from the beginning and What If\u2026? is essentially a spin-off linking directly to the final episode, although you wouldn\u2019t know that from the marketing campaign. Casual viewers with a passing interest in the Marvel Cinematic Universe couldn\u2019t be blamed for not understanding where What If\u2026? falls into the franchise canon, but this confusion could easily have been avoided had the two shows shared a little more connective tissue.<\/p>\n Some might argue that, while What If\u2026? isn\u2019t performing at the same pace as its live-action brethren, Marvel Studios would have expected as much from the market trend we\u2019ve just discussed. It\u2019s a fair point. No doubt Feige and co have done their research and seen how the audience of Star Wars: The Bad Batch<\/a> is dwarfed by the colossal fanbase of The Mandalorian<\/a>. But the studio behind $2.8 billion mega-hit Avengers: Endgame hardly seem like the type to aim low, while What If\u2026?\u2019s positively star-studded cast means it probably comes with a heftier price tag than Dave Filoni\u2019s Clone Wars<\/a> successor.<\/p>\n There\u2019s a possibility Marvel Studios is playing the long game. Rumours are gaining traction that certain alternate realities<\/a> from What If\u2026? could be glimpsed in live-action in next year\u2019s Doctor Strange in the Multiverse of Madness<\/a>, an inclusion that could attract more interest in the (already confirmed) second season. We\u2019ve seen this strategy work wonders before. After Captain America: The First Avenger underwhelmed at the box office with a worldwide gross of $370 million, well below its peers Iron Man ($585m) and Thor ($449m), some were surprised to see a sequel move ahead.<\/p>\n However, after Chris Evans\u2019 star-spangled man gained a horde of new fans from his supporting role in 2012\u2019s The Avengers, he soared back to the silver screen in a solo sequel that made almost double the amount of his debut. If Marvel\u2019s first animated endeavour can\u2019t muster a similar turnaround, one has to wonder whether the studio will reconsider its plan to form a dedicated in-house animation studio primed to churn out similar content. Those decisions are well above my pay grade, but I can\u2019t help but ponder the question: What If\u2026?<\/p>\n Marvel\u2019s What If\u2026? is streaming now on Disney Plus. You can sign up to Disney Plus for \u00a37.99 a month or save with the annual plan for <\/a>\u00a379.90<\/a>\u00a0(savings based on 12 mo. of monthly subscription).<\/strong><\/p>\n Looking for something else to watch? Check out our\u00a0TV Guide<\/a>\u00a0to see what\u2019s on tonight or visit our\u00a0Sci-fi<\/a>\u00a0hub for more news and features.<\/strong><\/p>\n Animation continues to be a hard sell with mainstream viewers, but Marvel Studios has a trick up its sleeve. <\/p>\n","protected":false},"author":24,"featured_media":4443,"template":"","categories":[1],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2021\/09\/why-what-if-isnt-connecting-with-viewers-and-what-could-change-that.jpg",620,413,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2021\/09\/why-what-if-isnt-connecting-with-viewers-and-what-could-change-that-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2021\/09\/why-what-if-isnt-connecting-with-viewers-and-what-could-change-that-300x200.jpg",300,200,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2021\/09\/why-what-if-isnt-connecting-with-viewers-and-what-could-change-that.jpg",620,413,false],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2021\/09\/why-what-if-isnt-connecting-with-viewers-and-what-could-change-that.jpg",620,413,false],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2021\/09\/why-what-if-isnt-connecting-with-viewers-and-what-could-change-that.jpg",620,413,false],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2021\/09\/why-what-if-isnt-connecting-with-viewers-and-what-could-change-that.jpg",620,413,false]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/radiotimes\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Animation continues to be a hard sell with mainstream viewers, but Marvel Studios has a trick up its sleeve.","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/rss_feed\/4442"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/media\/4443"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/media?parent=4442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/categories?post=4442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\""Invincible\"](\""https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2021\/05\/INVINCIBLE_Amazon_Prime-36c2a72.jpg?quality=90&resize=620%2C413"\" "\\"\"INVINCIBLE_Amazon_Prime\"\\"")
<\/div>![\""Hayley\"](\""https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2021\/08\/captain_carter_what_if-60144bc.jpg?quality=90&resize=620%2C413"\" "\\"\"captain_carter_what_if\"\\"")
<\/div>![\""Benedict\"](\""https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2021\/09\/evil_doctor_strange_what_if_no_way_home-0d9bd68.jpg?quality=90&resize=620%2C413"\" "\\"\"evil_doctor_strange_what_if_no_way_home\"\\"")
<\/div>
","protected":false},"excerpt":{"rendered":"