{"id":45790,"date":"2024-02-13T11:18:53","date_gmt":"2024-02-13T10:18:53","guid":{"rendered":"https:\/\/www.radiotimes.com\/?p=1991259"},"modified":"2024-02-13T13:15:42","modified_gmt":"2024-02-13T12:15:42","slug":"super-bowl-ratings-revealed-as-taylor-effect-aids-biggest-ever-audience","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/radiotimes\/rss_feed\/super-bowl-ratings-revealed-as-taylor-effect-aids-biggest-ever-audience\/","title":{"rendered":"Super Bowl ratings revealed as \u2018Taylor Effect\u2019 aids biggest ever audience"},"content":{"rendered":"

Super Bowl 2024 was the most watched of all time. <\/p>

By Morgan Cormack\n \t\t<\/p>

Published: Tuesday, 13 February 2024 at 10:18 AM<\/p>

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The Super Bowl 2024<\/a> will go down in history, as it\u2019s been revealed that it was the most watched Super Bowl of all time \u2013 no mean feat, considering the fact it\u2019s one of America\u2019s most anticipated sporting events of the year.<\/p>\n

The Super Bowl, which aired<\/a> over the past weekend, raked in a staggering 123.4 million viewers across CBS,\u00a0Nickelodeon, Univision and digital platforms including NFL+ (via Deadline<\/a>).<\/p>\n

Last year\u2019s audience figures were record-breaking at the time, with a total viewership figure of 115.1 million on Fox, but this year\u2019s records have broken 2023\u2019s figures and risen by 7 per cent.<\/p>\n

The game was not only the most watched in Super Bowl history, though, as it was also the second most watched TV programme of all time \u2013 being usurped only by the Apollo 11 moon landing in 1969.<\/p>\n

So, why has this year\u2019s Super Bowl attracted so many viewers? Well, Taylor Swift<\/a> has a lot to do with it, with levels of excitement building for some time over Swift\u2019s attendance at the game.<\/p>\n

\"Travis\n<\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/picture>\n<\/div>
Travis Kelce and Taylor Swift.<\/span><\/figcaption> Getty Images<\/i><\/span><\/div>\n

Cheering on boyfriend and Kansas City Chiefs player Travis Kelce, the impact of Swift\u2019s attendance at Sunday evening\u2019s game brought in a new legion of fans who otherwise wouldn\u2019t have been as interested in the match.<\/p>\n

According to Variety<\/a>, 20 per cent of Super Bowl 2024 viewers said they were rooting for the Chiefs because of Kelce and Swift\u2019s relationship, according to a flash survey conducted by consumer research firm Numerator.<\/p>\n

According to the same data, 48 per cent of viewers surveyed said they were cheering for the Chiefs, compared with 37 per cent for the 49ers.<\/p>

The same research posed the statement of \u201cI think Taylor Swift is a distraction for the NFL\u201d, to which 34 per cent of those surveyed responded with \u201csomewhat\u201d or \u201ccompletely\u201d agree, while 32 per cent neither agree nor disagree and 34 per cent \u201csomewhat\u201d or \u201ccompletely\u201d disagree, according to the researcher.<\/p>\n

Earlier this month, it was revealed that there\u2019s been a major increase in Brits\u2019 interest in the NFL<\/a>, especially for fans of Swift.<\/p>\n

Over half (51 per cent) of respondents who identified as a Swiftie said they would be more likely to watch the Super Bowl this year in comparison to last year.<\/p>\n

Speaking about that data, Sky Sports NFL analyst Phoebe Schecter said: \u201cIt\u2019s great that the sport I love is growing in the UK. You can feel that passion in the participation at grassroots levels in flag football and full contact, as well as the audience figures and interaction on social media.\u201d<\/p>\n