Lord Sugar was less than impressed. <\/p>
Time was up for another contestant on The Apprentice<\/a> tonight after they led their team to failure.<\/p>\n In tonight\u2019s episode, the candidates<\/a> were tasked with branding an electric vehicle and creating an advertising campaign before pitching to a panel of experts.<\/p>\n For one team, their confusing advert and \u201cchildish\u201d logo led to experts not wanting to invest and it was project manager Noor Bouziane<\/a> whose decisions didn\u2019t hold up in the boardroom.<\/p>\n As all was revealed to Lord Sugar about the events leading to the team\u2019s failure, the business mogul questioned the decision of the location for the advert as well as the logo for the vehicle, which he quite simply couldn\u2019t wrap his head around.<\/p>\n As Noor chose to defend her decisions, Lord Sugar was even more bemused.<\/p> When speaking of their advertisement for the vehicle, Noor said: \u201cI didn\u2019t want to use the cliche, like the typical advert where the van is moving. I feel like that\u2019s done before.\u201d<\/p>\n Lord Sugar then responded: \u201cBut Noor it is a vehicle. Surely you\u2019d want to see it driving somewhere. It may as well just be a stall in a market.\u201d<\/p>\n After watching the advert in the boardroom, Noor said it was \u201cvery good\u201d, but Lord Sugar wasn\u2019t convinced and asked: \u201cWhat\u2019s good about it?<\/p>\n \u201cIt\u2019s not straight to the point. It\u2019s a 30 second advert, 15 seconds of which are a couple of girls sitting on a bench. What\u2019s that got to do with a vehicle?\u201d<\/p>\n \u201c[The video] wasted the first 15 seconds with the girls chatting,\u201d the experts reported back.<\/p>\n Read more:<\/strong><\/p>\n As Noor returned to the boardroom with Tre and Rachel, her time was up, as Lord Sugar made the decision to fire her.<\/p>\n Lord Sugar said: \u201cI\u2019m frustrated, Noor, that you don\u2019t understand how you\u2019ve messed this thing up. I gave you the opportunity to prove yourself. It was a terrible, terrible advert and I\u2019m afraid to say it is with regret, Noor, that you\u2019re fired.\u201d<\/p>\n While in the taxi home, Noor said: \u201cI\u2019m grateful to have met amazing people and to have shown just a small percentage of what an amazing businesswoman that I am. And even though the advert got a lot of criticism I still believe that it was really good.\u201d<\/p>\n\n