It comes after Sara Poyzer, a stage and screen star who is best known for performing in Mamma Mia! in the UK, shared online that she had been told her services were no longer required for voiceover work because AI was being used instead.<\/span><\/p>\n Poyzer posted a screenshot<\/a> o<\/span>f an email, which read: \u201cSorry for the delay \u2013 we have had the approval from the BBC to use the AI-generated voice so we won\u2019t need Sara anymore.\u201d<\/span><\/p>\n She described the email as \u201csobering\u201d in her post, which soon went viral and sparked an online debate about voice actors losing out to the technology.<\/span><\/p>\n Responding to criticism of the decision, the <\/span>BBC said it was aware of \u201cdiscussion in the last 24 hours regarding our use of AI in relation to voiceover work\u201d, adding there was \u201csome important context to this\u201d.<\/span><\/p>\n The statement read: \u201cWe are making a highly sensitive documentary which features a contributor who is nearing the end of life and is now unable to speak.\u201d<\/span><\/p>\n The statement added that the BBC has been working closely with this person\u2019s family on how to represent their voice \u201cwhen words they have written are read out\u201d at the end of the film.<\/span><\/p> \u201cIn these very particular circumstances and with the family\u2019s wishes in mind we have agreed to use AI for a brief section to recreate a voice which can now no longer be heard.\u201d<\/span><\/p>\n The statement added that the use of the technology would be \u201cclearly labelled within the film\u201d.<\/span><\/p>\n The news comes at a time of great uncertainty in the TV and film industry about the use of AI.<\/p>\n Earlier this month, the BBC announced that it will experiment with generative AI for the promotion of Doctor Who<\/a>.<\/p>\n David Housden, Head of Media Inventory at the BBC, said: \u201cGenerative AI offers a great opportunity to speed up making the extra assets to get more experiments live for more content that we are trying to promote.<\/p>\n \u201cWe\u2019re going to take it one step a time, starting simple and learning as we go. We have chosen to start with Doctor Who<\/a>, as it is a joint content priority for both BBC Public Service UK and BBC Studios marketing teams.<\/p>\n \u201cThere\u2019s a rich variety of content in the Whoniverse collection on iPlayer to test and learn with, and Doctor Who thematically lends itself to AI, which is a bonus.\u201d<\/p>\n Check out more of our <\/strong>Documentaries<\/strong><\/a> coverage or visit our <\/strong>TV Guide<\/strong><\/a> and <\/strong>Streaming Guide<\/strong><\/a> to find out what\u2019s on.<\/strong><\/p>\n Try Radio Times magazine today and get 10 issues for only \u00a310 \u2013 subscribe now<\/a>. For more from the biggest stars in TV, listen to The Radio Times Podcast<\/a>.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div> <\/body><\/html>\n The BBC said the technology will be used to represent the voice of a person who is nearing the end of their life. <\/p>\n","protected":false},"author":24,"featured_media":48680,"template":"","categories":[1,5],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2024\/03\/bbc-issues-statement-on-highly-sensitive-use-of-ai-voiceover.jpg",2399,1600,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2024\/03\/bbc-issues-statement-on-highly-sensitive-use-of-ai-voiceover-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2024\/03\/bbc-issues-statement-on-highly-sensitive-use-of-ai-voiceover-300x200.jpg",300,200,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2024\/03\/bbc-issues-statement-on-highly-sensitive-use-of-ai-voiceover-768x512.jpg",768,512,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2024\/03\/bbc-issues-statement-on-highly-sensitive-use-of-ai-voiceover-1024x683.jpg",800,534,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2024\/03\/bbc-issues-statement-on-highly-sensitive-use-of-ai-voiceover-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2024\/03\/bbc-issues-statement-on-highly-sensitive-use-of-ai-voiceover-2048x1366.jpg",2048,1366,true]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/radiotimes\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"The BBC said the technology will be used to represent the voice of a person who is nearing the end of their life.","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/rss_feed\/48679"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/media\/48680"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/media?parent=48679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/categories?post=48679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"BBC](\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/10\/BBC-broadcasting-house-4ed6bb8.jpg?quality=90&resize=620%2C413\" "\\"BBC")
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