{"id":54144,"date":"2024-07-01T01:01:17","date_gmt":"2024-06-30T23:01:17","guid":{"rendered":"https:\/\/www.radiotimes.com\/?p=2064545"},"modified":"2024-07-01T09:48:46","modified_gmt":"2024-07-01T07:48:46","slug":"channel-4-rebrands-as-channel-4th-ahead-of-general-election","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/radiotimes\/rss_feed\/channel-4-rebrands-as-channel-4th-ahead-of-general-election\/","title":{"rendered":"Channel 4 rebrands as Channel 4th ahead of General Election"},"content":{"rendered":"

The rebrand is part of the broadcaster’s ‘be lazy, just vote’ campaign. <\/p>

By James Hibbs\n \t\t<\/p>

Published: Monday, 01 July 2024 at 23:01 PM<\/p>

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Channel 4 has announced a temporary rebrand, with the channel set to be known as Channel 4th in the week leading up to the General Election<\/a>.<\/p>\n

The name is a play on the July 4th polling date, with the move made as an effort to encourage people to vote.<\/p>\n

The campaign was developed by Channel 4\u2019s in-house creative agency, 4creative, and will see the on-air channel graphic, Channel 4 idents and continuity slides become 4th\u00a0<\/sup>rather than 4 between July 1st and July 4th.<\/p>\n

The rebrand has also been applied to the broadcaster\u2019s London office, with the 4 logo outside it now forming part of a \u201cvote on the 4th\u201d message displayed on the building.<\/p>\n

\"Krishnan\n<\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/picture>\n<\/div>
Krishnan Guru-Murthy looking up at the new Channel 4 sign.<\/span><\/figcaption> Channel 4<\/i><\/span><\/div>\n

The campaign is called \u2018be lazy, just vote\u2019, and is aiming to remind people that sometimes the most powerful form of enacting social change is the simplest. Out of home posters nationwide include a list of the range of activities more difficult than voting.<\/p>\n

Nic Moran, head of Channel 4 Marketing, said: \u201cAt this crucial moment in time for the country, we\u2019re proud of what our campaign represents. We want to remind people that the most powerful way to make a difference is also the easiest.<\/p>\n

\u201cThe brand message is impactful in its simplicity, and speaks to Channel 4\u2019s purpose and commitment to younger audiences \u2013 we hope this will strike a chord and get people to their local polling station. We\u2019re excited to bring the 4th to our audience.\u201d<\/p>\n

Read more:<\/strong><\/p>\n