{"id":6677,"date":"2021-11-03T14:26:21","date_gmt":"2021-11-03T13:26:21","guid":{"rendered":"https:\/\/www.radiotimes.com\/?p=1488929"},"modified":"2021-11-03T14:37:15","modified_gmt":"2021-11-03T13:37:15","slug":"netflixs-pivot-into-gaming-is-a-shot-across-the-bows-for-developers","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/radiotimes\/rss_feed\/netflixs-pivot-into-gaming-is-a-shot-across-the-bows-for-developers\/","title":{"rendered":"Netflix\u2019s pivot into gaming is \u201ca shot across the bows\u201d for developers"},"content":{"rendered":"<p class=\"rssexcerpt\"><\/p><p class=\"rssauthor\">By Lidia Molina-Whyte\n                \t\t<\/p><p class=\"rssbyline\">Published: Wednesday, 03 November 2021 at 12:00 am<\/p><hr class=\"wp-block-separator\"\/><?xml version=\"1.0\" encoding=\"UTF-8\" standalone=\"yes\"?>\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>The gaming industry is about to go through a huge shift as <a href=\"\/\/www.radiotimes.com\/streaming\/netflix\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">Netflix<\/a> makes its <a href=\"&quot;https:\/\/www.radiotimes.com\/technology\/gaming\/netflix-to-offer-video-games-newsupdate\/&quot;\">gaming debut<\/a>.<\/p>\n<p>Today, the streaming giant released five mobile games on its app \u2013 Stranger Things: 1984 (BonusXP), Stranger Things 3: The Game (BonusXP), Shooting Hoops (Frosty Pop), Card Blast (Amuzo &amp; Rogue Games), and Teeter Up (Frosty Pop).<\/p>\n<p>Netflix\u2019s Game Development VP Mike Verdu said in a statement: \u201cWhether you\u2019re craving a casual game you can start from scratch or an immersive experience that lets you dig deeper into your favourite stories, we want to begin to build a library of games that offers something for everyone.\u201d<\/p>\n<p>The games can be accessed with a regular Netflix subscription, from multiple mobile devices, at no extra cost.<\/p>\n<p>Speaking of the unprecedented move, Dr Jo Twist OBE \u2013 who is CEO of Ukie (a non-profit trade association for the video game industry in the United Kingdom) \u2013 told <a href=\"\/\/www.radiotimes.com&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">RadioTimes.com<\/a> exclusively:\u00a0\u201cNetflix\u2019s entry into games is another sign of how appealing and culturally significant games are as a storytelling medium.<\/p>\n<p>\u201cIt demonstrates the strength and confidence that major brands have in a sector which is redefining entertainment, while also opening up valuable new ways for game makers to reach fans across the world.\u201d<\/p> <p>Though Netflix\u2019s foray into the gaming landscape is certainly a testament to the industry\u2019s appeal, others have expressed concerns about what it could mean in the long term.<\/p>\n<p>The unprecedented move has been labelled a\u00a0\u201cshot across the bows to game developers globally\u201d by Aaron Simpson, chairman of Kindred for Business, the next-generation app monetisation network.<\/p>\n<p>Simpson explained that \u201cengaging and retaining players was already a challenge and with the arrival of Netflix, that challenge has just got even greater\u201d.<\/p>\n<div class=\"&quot;image-handler__container\" image-handler__container--aspect=\"\" style=\"&quot;padding-bottom:\" calc=\"\"> <picture><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2021\/11\/Netflix-games-iOS-release-date-iPhone-iPad-75643d1.jpg?webp=true&amp;quality=90&amp;resize=299%2C199,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2021\/11\/Netflix-games-iOS-release-date-iPhone-iPad-75643d1.jpg?quality=90&amp;resize=299%2C199,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2021\/11\/Netflix-games-iOS-release-date-iPhone-iPad-75643d1.jpg?webp=true&amp;quality=90&amp;resize=354%2C236&quot;\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2021\/11\/Netflix-games-iOS-release-date-iPhone-iPad-75643d1.jpg?quality=90&amp;resize=354%2C236&quot;\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2021\/11\/Netflix-games-iOS-release-date-iPhone-iPad-75643d1.jpg?webp=true&amp;quality=90&amp;resize=404%2C269&quot;\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2021\/11\/Netflix-games-iOS-release-date-iPhone-iPad-75643d1.jpg?quality=90&amp;resize=404%2C269&quot;\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2021\/11\/Netflix-games-iOS-release-date-iPhone-iPad-75643d1.jpg?webp=true&amp;quality=90&amp;resize=554%2C369&quot;\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2021\/11\/Netflix-games-iOS-release-date-iPhone-iPad-75643d1.jpg?quality=90&amp;resize=554%2C369&quot;\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2021\/11\/Netflix-games-iOS-release-date-iPhone-iPad-75643d1.jpg?webp=true&amp;quality=90&amp;resize=620%2C413&quot;\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2021\/11\/Netflix-games-iOS-release-date-iPhone-iPad-75643d1.jpg?quality=90&amp;resize=620%2C413&quot;\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2021\/11\/Netflix-games-iOS-release-date-iPhone-iPad-75643d1.jpg?webp=true&amp;quality=90&amp;resize=407%2C271&quot;\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2021\/11\/Netflix-games-iOS-release-date-iPhone-iPad-75643d1.jpg?quality=90&amp;resize=407%2C271&quot;\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2021\/11\/Netflix-games-iOS-release-date-iPhone-iPad-75643d1.jpg?webp=true&amp;quality=90&amp;resize=555%2C370&quot;\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2021\/11\/Netflix-games-iOS-release-date-iPhone-iPad-75643d1.jpg?quality=90&amp;resize=555%2C370&quot;\" type=\"&quot;image\/jpeg&quot;\"><img class=\"&quot;wp-image-1488966\" align=\"\" size-landscape_thumbnail=\"\" image-handler__image=\"\" image-handler__image--aspect=\"\" no-wrap=\"\" js-lazyload=\"\" data-src=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2021\/11\/Netflix-games-iOS-release-date-iPhone-iPad-75643d1.jpg?quality=90&amp;resize=620%2C413&quot;\" width=\"&quot;620&quot;\" height=\"&quot;413&quot;\" alt=\"&quot;Netflix\" games=\"\" ios=\"\" release=\"\" date=\"\" for=\"\" iphone=\"\" and=\"\" ipad=\"\" title=\"&quot;Netflix\"\/><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/picture><\/div> <div class=\"&quot;caption-hold&quot;\"> <span class=\"&quot;im-image-caption&quot;\"> <i>Netflix<\/i> <\/span>\n<\/div>\n<p>He added: \u201cGiants like Netflix don\u2019t have the commercial conundrum of other gaming studios, as many households have already come to see a Netflix subscription as just another utility bill.<\/p>\n<p>\u201cNow more than ever, mobile gaming studios need to rethink their relationships with players and the way they monetise them.<\/p>\n<p>\u201cIncreasingly, it feels like the days of in-app purchases and advertising, both of which negatively impact the UX for players, are drawing to a close. Game developers need to look at new ways to monetise their players, and fast.\u201d<\/p>\n<p>Netflix\u2019s Gaming VP teased that the streamer is \u201cin the early days of creating a great gaming experience\u201d, indicating that this is only the beginning of what could be a much larger gaming output going forward.<\/p>\n<p>The launch of two Stranger Things games also suggests Netflix will continue to mine its expansive catalogue of originals for new gaming content, potentially adding a whole new, interactive layer to viewers\u2019 experience.<\/p>\n<p class=\"&quot;p1&quot;\"><b>Visit our <\/b><a href=\"\/\/www.radiotimes.com\/technology\/gaming\/video-game-release-dates\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener noopener noreferrer\" noreferrer=\"\"><span class=\"&quot;s1&quot;\"><b>video game release schedule<\/b><\/span><\/a><b> for all upcoming games on consoles. Swing by our hubs for more <\/b><a href=\"\/\/www.radiotimes.com\/movies\/lady-gaga-house-of-gucci-newsupdate\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener noopener noreferrer\" noreferrer=\"\"><span class=\"&quot;s1&quot;\"><b>Gaming<\/b><\/span><\/a><b> and <\/b><a href=\"\/\/www.radiotimes.com\/technology\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener noopener noreferrer\" noreferrer=\"\"><span class=\"&quot;s1&quot;\"><b>Technology<\/b><\/span><\/a><b>\u00a0news.<\/b><\/p>\n<p><strong><span class=\"&quot;s1&quot;\">Check out our lists of the\u00a0<a href=\"\/\/www.radiotimes.com\/tv\/what-to-watch-tv\/best-tv-shows-netflix\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\"><span class=\"&quot;s2&quot;\">best series on Netflix<\/span><\/a>\u00a0and the\u00a0<a href=\"\/\/www.radiotimes.com\/movies\/what-to-watch\/netflix-best-movies\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\"><span class=\"&quot;s2&quot;\">best movies on Netflix<\/span><\/a>, or see\u00a0<\/span><span class=\"&quot;s3&quot;\">what else is on with our\u00a0<span class=\"&quot;s2&quot;\"><a href=\"\/\/www.radiotimes.com\/tv\/tv-listings\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">TV Guide.<\/a><\/span><\/span><\/strong><\/p>\n<section class=\"&quot;template-article__editor-content\" editor-content=\"\" ev-meter-content=\"\"\/><\/body><\/html>\n<hr class=\"wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>By Lidia Molina-Whyte Published: Wednesday, 03 November 2021 at 12:00 am The gaming industry is about to go through a huge shift as Netflix makes its gaming debut. Today, the streaming giant released five mobile games on its app \u2013 Stranger Things: 1984 (BonusXP), Stranger Things 3: The Game (BonusXP), Shooting Hoops (Frosty Pop), Card [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":6678,"template":"","categories":[8,5],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2021\/11\/netflixs-pivot-into-gaming-is-a-shot-across-the-bows-for-developers.jpg",620,413,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2021\/11\/netflixs-pivot-into-gaming-is-a-shot-across-the-bows-for-developers-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2021\/11\/netflixs-pivot-into-gaming-is-a-shot-across-the-bows-for-developers-300x200.jpg",300,200,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2021\/11\/netflixs-pivot-into-gaming-is-a-shot-across-the-bows-for-developers.jpg",620,413,false],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2021\/11\/netflixs-pivot-into-gaming-is-a-shot-across-the-bows-for-developers.jpg",620,413,false],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2021\/11\/netflixs-pivot-into-gaming-is-a-shot-across-the-bows-for-developers.jpg",620,413,false],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2021\/11\/netflixs-pivot-into-gaming-is-a-shot-across-the-bows-for-developers.jpg",620,413,false]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/radiotimes\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"By Lidia Molina-Whyte Published: Wednesday, 03 November 2021 at 12:00 am The gaming industry is about to go through a huge shift as Netflix makes its gaming debut. Today, the streaming giant released five mobile games on its app \u2013 Stranger Things: 1984 (BonusXP), Stranger Things 3: The Game (BonusXP), Shooting Hoops (Frosty Pop), Card&hellip;","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/rss_feed\/6677"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/media\/6678"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/media?parent=6677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/categories?post=6677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}