By Rosemary Collins

Published: Monday, 20 November 2023 at 14:15 PM


Love it or loathe it, Black Friday, lands on 24 November this year, and family history websites and DNA test kit providers will be offering some of the best discounts for family historians. We have scoured the web to find the best Black Friday family history deals. Some of the DNA test prices are the cheapest we have ever seen and if you are not sure which one to buy, we have put together a buyer’s guide to DNA test kits.

We are also offering a tasty discount on a subscription to the UK’s best-selling family history magazine. Enjoy!

AncestryDNA

AncestryDNA, the world’s leading DNA testing company, currently has a Black Friday/Cyber Monday sale on its DNA tests and membership packages. £49 is the lowest price we have seen for a long time for an AncestryDNA test so if you are thinking of buying a test for yourself or a loved one, don’t miss out on this deal. And for just one pound more, you can add three months of access to all of Ancestry’s global records. Bargain!

Was: £79/£80 (AncestryDNA + 3-month Worldwide membership)/£94 (AncestryDNA + traits)

Now: £49/£50/£59

Offer ends: 28 November 2023

Get the tests

MyHeritage

MyHeritage has its biggest discount of the year on one of its DNA tests, plus a 30-day free trial of its family history records website. At this price it’s a huge bargain, although our tester wasn’t as keen on this test for UK family historians. You can read the full review here.

Was: £79

Now: £34

Offer ends: 18 November 2023

Get the test

LivingDNA

LivingDNA, a leading UK genetic genealogy company, also has a sale on its DNA testing kits. You can read more about this product in our LivingDNA review.

Was: £99 (ancestry)/ £179 (ancestry and wellbeing)

Now: £55/ £89

Get the tests

FamilyTreeDNA

FamilyTreeDNA also has discounts on its DNA tests, including Y-DNA tests for tracing paternal lines. Don’t be put off by the dollar pricing, this is the only mainstream company offering Y-DNA and mt-DNA tests including its popular Big Y Test which is now $70 cheaper.

Was: $159 (maternal ancestry mt-DNA)/ $79 (family ancestry)/ $119 (paternal ancestry Y-DNA)/ $449 (paternal ancestry in greater detail known as the Big Y test)

Now: $119/ $49/ $79/ $379

Get the tests

23andMe

23andMe also has discounts on its DNA tests offering a massive 55% off for Black Friday. The price of its premium service which includes health updates has been reduced from £238 to just £99. Their lowest price ever. See what our reviewer thought of 23andMe.

Was: £99 (ancestry)/ £179 (health and ancestry)/ £238 (23andMe+ membership)

Now: £69/ £79/ £99

Offer ends: 26 November 2023

Get the tests

Who Do You Think You Are? Magazine digital subscription

Get cosy this autumn with our digital edition – only 99p for the first month! When you start your 30 day trial subscription, you’ll get instant access to our latest issue plus the next issue published. You can cancel at any time. Offer is available to new subscribers only and will auto-renew onto a full priced subscription unless cancelled during the trial period.

Try the subscription

TheGenealogist

TheGenealogist is offering every reader of Who Do You Think You Are? Magazine a free 14-day trial – plus £40 off the top-of-the range Diamond Subscription, The offer also includes a fantastic free Digital Research Pack worth over £64 and a lifetime subscriber discount.

Was: £139.95 for the Diamond Subscription

Now: £99.95

Offer ends: 28 February 2024

Get the offer

S & N Genealogy

S & N Genealogy currently has a special offer on a pack of 100 A4 sleeves. They’re acid-free and perfect for preserving your family history certificates.

Was: £49.95

Now: £44.95

Buy the sleeves

Do you have a family history special offer you want us to feature on this page? Contact rosemary.collins@ourmedia.co.uk.